Brand Strategy
Definition of identity, promise, audience and differentiation.
Service
Brand & Positioning
Strategy, identity and communication to make your organisation recognisable.
Naming
Development of names for companies, products, services or initiatives.
Visual Identity
Logo, palette, typography and a coherent visual system.
Storytelling
Messages, tone of voice and organisational narrative.
Examples of interventions
Practical situations where this service can make a difference.
These are neither predefined packages nor client cases: they are useful examples for recognising the kind of need we can address.
Repositioning a company that offers many services but communicates its value unclearly.
Development of naming, identity and messaging for a new product or service.
Reorganisation of the offer and commercial materials to make them clearer and more coherent.
Three ways to work together, designed for different needs.
Choose the right level: a targeted intervention, a structured project or ongoing management.
Targeted intervention
One specific need: naming, messaging, identity direction or communication material.
CHF 1'490
one-off
- Targeted discovery
- One defined brand or communication issue
- Concept and direction
- Selected final deliverable
- Handover
Structured project
Build the positioning, identity, offer and communication system.
CHF 5'900
one-off / reference price
- Positioning framework
- Offer and messaging architecture
- Visual identity system
- Core applications
- Concise brand guidelines
- Handover
Ongoing management
Ongoing strategic and creative direction.
CHF 1'490
activation
+ CHF 690
monthly fee
- Monthly strategic and creative direction
- Brand consistency review
- Messaging refinement
- Defined design and adaptation support
Compare packages
| What is included | START | SCALE | MANAGED |
|---|---|---|---|
| Scope | 1 focus area; 1 workshop | Up to 2 workshops; core identity and agreed applications | Agreed strategic and creative direction |
| Capacity | Up to 2 creative directions | 2 creative directions | Up to 4 service hours per month |
| Delivery and verification | Selected final deliverable and handover | Identity system, core applications and guidelines | 1 strategy or review session per month |
| Revisions / tests | 2 revision cycles on the selected direction | 2 revision cycles | Up to 2 defined adaptation or revision cycles |
| Support | Close-out support | During the project | Monthly within the included capacity; capacity does not roll over |
| Exclusions | Trademark research or legal work; printing and production; photography and video; media buying; extensive naming or domain acquisition; additional out-of-scope materials | Trademark or legal work; production and printing; photography and video; campaign media; large asset libraries; third-party implementation | Production and printing; photography and video; advertising budget; major campaigns or rebranding; third-party implementation |
| Payment | One-off; direct purchase only with a valid Woo product | One-off; quotation after review | Activation + monthly fee |
Prices exclude VAT. Licences, hardware, third-party services and activities outside the approved scope are not included. The final price is confirmed after the initial review.